Marketing strategy of beximco pharmaceutical company

It was founded inyears ago and headquarter is in New Jersey, United States.

Marketing strategy of beximco pharmaceutical company

Purchase and material management coordination is also included within responsibilities of this department. This department is concerned with the international promotion and marketing of BPL finished products and basic chemicals. It analyzes country analysis in terms of health status, economy, market and its growth, legal bounds of entering the market with its product etc to find the feasibility to market its products.

So far it has 18 export outlets. Multimedia Department BPL is the only pharmaceutical company that has a multimedia department. This department is helping in the promotional activities of BPL. It designs medical videos for the doctors. The color, size, shape, lettering etc. It has designed some Kiosks that have been placed in some medical colleges for the students to learn and be trained.

The department also provides audio-visual aids to other departments of the company and also assists to decorate the publications. Finance and Accounts Department There are three sections in this department.

It also looks after the cash planning and management. Accounts section is there to maintain all records and transactions. Cost and budget section identifies the cost centers and prepares the budget. Cost section calculates the product cost and cost of goods sold. The annual budget preparation starts at October.

Marketing strategy of beximco pharmaceutical company

Budget review is done quarterly internally and half-yearly by the top management. It compares the budgeted and actual sales and expenses and prepares reports on them. The strength of attaining such position in the industry are: Market Recognition Beximco has secured market recognition in the market through innovative marketing strategies and aggressive product promotion.

The next stage of growth is expected to come from backward integration to manufacture high volume raw materials, introduction of Hi-Tech manufacturing process that are difficult to imitate products, and exports.

Aggressive diversification BPL is keen to diversify its capacity of produce and market. Strong export demand and international product registration have led BPL to embark on a massive capacity expansion as evident in expansion of plant and establishment of new plant in compliance with FDA Federal Drug Association quality mark.

Basic Chemicals and Multipurpose Chemical Plant Currently bulk antibiotics amoxycillin, ampicillin, and cloxacillin are being produced with an installed capacity of 35 tons per month.

It is going to introduced Cephalexin and Cephradine very soon; like-wise in its multi purpose unit, production of Amlodipine, Fluconazole, Clotrimazole, Cetirizine Hcl, Tramadol, and Riboflavin 5-phosphate sodium.

Opportunities There are some of the sectors where BPL has not entered but that possess ample opportunities. One of such sector is SVP or small volume Parenteral that is known as injections in the market. Due to having the quality attainment capability as evident in producing IV products, expertise and resource BPL should immediately think of this product and decide upon having the feasibility study.

International market is also another very lucrative sector for BPL. In the world market the low cost of product is an important upper hand for BPL to market its product.

Weaknesses The company does not produce any kind of injectibles. The company can increase its market share by producing injectibles.Internal Factors Affecting Pricing Decisions.

There are some internal factors affecting pricing include the company’s marketing objectives, marketing mix strategy, costs and organizational considerations. Beximco Pharmaceuticals Ltd (Beximco Pharma) is an emerging generic drug player committed to providing access to affordable medicines.

Company’s state-of-the-art manufacturing facilities have been accredited by the regulatory authorities of USA, Australia, European Union, Canada, and Brazil, among others, and it currently focuses . Resources of Beximco Pharmaceutical Company Sales & Marketing capability focused on brand building The major source of competitive advantages of Beximco Pharma is its sales and marketing team.

Its marketing team is composed of innovative people from diverse discipline. Documents Similar To Beximco Pharma Strategy.

Beximco. The main objective of this report is to analysis Marketing Research on Beximco Pharmaceuticals. Market survey shows the accurate picture of the present market condition of the pharmaceutical company. It able to acquire the further product demands and to promote new products.

needs to be improve and that would bring a sound . Beximco Pharmaceuticals Ltd. (Beximco Pharmaceuticals) is a leading edge pharmaceutical company which is engaged in the supply of more than 10% of total medicine need of Bangladesh.

Marketing strategy of beximco pharmaceutical company

The company manufactures and markets its own branded generics for almost all diseases. Its focuses on the key areas of. Johnson & Johnson is an American multinational company.

It was founded in , years ago and headquarter is in New Jersey, United States.

SWOT analysis of Johnson and Johnson (JNJ)